Stop Selling Stories and Start Having Conversations
Nonfiction / Business
Date Published: July 19 2022
Publisher: Oxygen Publishing
Today’s digital economy has turned us into bullish broadcasters. We shout as if we are holding a megaphone in our hands, blasting out a multitude of messages, hoping to catch our prospects’ attention. Equally, we are inundated with messages that yell right back. All this noise is in the name of storytelling.
Stories don’t compel people to buy. Conversations do.
Your brand is more than a story, more than a one-way monologue where one person talks while the other person listens. It can be a compelling message that shares who you are and what you do, how you solve your customer’s problem, and how you are different from the competition. It can be the powerful dialogue that authentically gets the right prospect to the right table at the right time. It can be the path of least resistance to revenue that changes the trajectory of your organization.
You don’t need to learn more strategies on how to tell a story. You need to know exactly how to write each piece of your message in such a way that it creates conversations that convert. If you are ready to cut the fluff and build a brand that wins more work, then this book is for you.
About the Author
An “accidental brand strategist” who originally intended to pursue a Ph.D. in Anthropology, Kate DiLeo discovered the power of branding during her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job.
Kate overcame, honed her craft, and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, she delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what she did, how she could solve their problem, and how she differed from the competition.
That pitch, which Kate calls, “The Brand Trifecta,” is rooted in her firm belief that brand is the path of least resistance to revenue. The ability to clearly articulate these three points offers the prospect all the information they need to opt-in and say, “Now that’s interesting. I want to have a conversation.” Throughout her career in both agency and corporate settings, she pursued her branding side hustle until 2019, when she turned it into her full-time business.
Kate is honored to have worked with more than 200 brands across 20 sectors. She is passionate about partnering with founder-led organizations that desire to craft an authentic, purpose-driven message to effectively get more prospects to the table, more users who click, and more customers who buy.
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