Monday, October 23, 2023

Resparking Creativity

 Accelerate your marketing career by learning concrete strategies to reignite your creative spark and build a compelling case for your promotion to director. From creating a standout project portfolio to evaluating your skills to  salary negotiation, networking, and interviewing best practices, this book equips ambitious marketing professionals with the tools necessary for long-term success.

read an excerpt... 

As a marketing leader, you also play a vital role in elevating the standard of living. Thanks to government regulations, marketers cannot make false or misleading claims. This means that you help consumers make informed decisions on the basis of marketing. They can be made aware of major changes in ownership or products, what new features are being developed, and which brands to trust. This comes together to create brand value and loyalty towards trusted companies.

At a company level, organizations cannot survive without marketing. You cannot establish a business and expect people to find you. There is simply too much competition and information bombarding society. For businesses to survive and thrive, they have to develop effective marketing strategies. And for this, they need experienced professionals like you with highly creative mindsets.

But it is difficult to contribute in this way to an organization or society if you feel burned out, uncreative, or feel an inability to work at your full potential.

If you feel the same way then this book is for you.

I’m going to show you how to be at the forefront of driving demand, understanding consumer needs, and providing critical contributions to your career growth.  And to get there, this book is going to help you address:

•           Being underpaid

•           Being dictated to

•           Burn out

•           Intellectual disengagement

•           Uncertainty about what steps to take

about Fatemah Mirza and Sumayyah Rafiq Haider...

Fatemah Mirza is a Certified Resume Master and a highly sought-after speaker and coach who helps ambitious job seekers find higher-paying, more fulfilling jobs. She’s been helping job seekers since 2010 when she founded CareerTuners, which is a small team of skilled professionals from various industries who specialize in providing professional resumes, cover letters, LinkedIn profiles, and many more career-related services to help ambitious people land their dream jobs and achieve career goals.She has created free resources that have seen more than 160,000 downloads, helped hundreds of clients increase their pay, and built a network of more than 3000 recruiters.

Sumayyah Rafiq Haider is an experienced author and career mentor with a passion for helping individuals excel professionally. With an MBA in Human Resource Management and SHRM-CP certification, Sumayyah has assisted numerous clients in their job search, providing guidance on resume writing, LinkedIn optimization, cover letters, interview skills, and career direction.




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more personal "stuff" about Fatemah Mirza...

Does this book have a special meaning to you? i.e. where you found the idea, its symbolism, its meaning, who you dedicated it to, what made you want to write it?

Absolutely! This is the first book I’ve co-authored so that immediately makes it very special. But also, the fact that we put out a book that’s going to empower people and help them make positive changes in their career? It’s amazing.

I’ve had the idea to write this book for years but I couldn’t find the spoons and resources to get it done until now. It feels amazing that I could take 13 years of experience of helping job seekers and translate that into specific advice to help marketing managers and other professionals who are interested in this type of move.

Where do you get your storylines from?

Given that this is a non-fiction book, and a career guide at that, I get my ideas from all around me. My coworkers, recruiter partners, and clients are all sources of inspiration. I think it boils down to the mindset that I’ve developed due to the nature of my work.

Me and my team’s goal is to help job seekers get their dream job. Whatever hurdles these people face, we try to figure out how to overcome them. To that end, we do a lot of research and talk with decision makers to get answers. That whole exchange of ideas and conversations spark so many ideas!

Was this book easier or more difficult to write than others? Why?

This was our first book and it was a hard process! I think people really undersell how hard it is. And what I found interesting was that, it wasn’t the writing that was the hardest part. It was the rest of the work around it. Like, how to actually put together an ebook, how to get it published, how do ISBN’s work. So, it was quite a steep learning curve learning everything to hit my deadline.

Do you only write one genre?

I would say that we’ll be sticking to the career guide, job hunting, and personal/professional growth genre for sure. That’s the area that makes the most sense for us as a business and the kind of expertise I have.

Give us a picture of where you write, where you compose these words…is it Starbucks, a den, a

garden…we want to know your inner sanctum?

My inner sanctum is a little room in my house that I’ve converted into my office. I’ve got a little bookshelf where I keep a few business books for quick reference. And then I’ve got my work setup. It’s nothing fancy. Just my desktop and two monitors for working. That was one of the biggest boosts I got to my productivity! It’s so helpful to keep my work open on one monitor, use the other one for research, and then quickly shift between the two.

And finally, of course…was there any specific event or circumstance that made you want to be a writer?

There wasn’t any specific event or circumstance if I’m honest. It’s a skill that I polished through my schooling because I wanted to excel there and elevating my writing became a natural part of that process. I was very interested in the different ways in which I could express myself and communicate with people. It grew out of that desire.

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